I designed the brand identity for a new clothing line under the Samuelsohn brand, called Vue. Vue offers a fresh perspective on menswear, designed for an ever-changing world. The hybrid design is made for the modern man and, being inherently Samuelsohn, craftsmanship is still very much at the forefront of the brand. I drew the logotype to be reminiscent of a thread, to capture the handmade quality of the garments, while casual and relaxed in feel to match the nature of the new line.
CLIENT: Samuelsohn
ROLE: Brand Identity, Logo Design, Brand Guidelines, Brand Book, Brand Photo Direction