The Frye Company is an all-American heritage brand that was in need of a refresh. At the time, the branding and imagery was missing the mark and we knew the Frye story had so much more to tell. Writer, Alison Hessert and I created a brand book that was treated as an all-inclusive "brand bible" to help redefine the look and voice of the brand.
CLIENT: The Frye Company
ROLE: Art Direction, Branding, Design
Creative Direction: Juliane Camposano
Copy: Alison Hessert