Working with Katy Perry, developed the visual identity of her footwear brand. The minimal, image-driven design, paired with bold colors, complemented whimsical photography so the shoes could be the star. Katy’s influence was peppered throughout the tiniest details; each campaign image was concepted to have its own narrative and highlight each shoe design; the website, emails, and promotions often hid eastereggs and utilized motion for an added “wink”; and the visuals would be paired with equally pun-ny copy to highlight the product’s personality. Photographer Miles Aldridge was brought on to shoot the initial campaign.
CLIENT: Katy Perry & GBG Footwear
ROLE: Visual Identity, Creative/Art Direction & Design
CAMPAIGN CREDITS:
Creative Direction: Adrienne Angelo in collaboration with Steven Baillie
Photography: Miles Aldridge
Set Design: Andrew Ondrejcak
Styling: Karla Welch
Makeup: Hung Vanngo
Hair: Shon Ju
Production: Area Twelve
Retouching: Tapestry
BRAND IDENTITY CREDITS:
Final Logo Design: Meat and Potatoes
Digital Strategy in collaboration with writer, Alison Hessert
Web Design Team: Adrienne Angelo, Anastasia Cook, Ethan Burns, OneStop (developers)
Email Designers: Adrienne Angelo, Julia Dorfman, Paige Silverman, Iryna Dzesiukevich
Copy Direction: Alison Hessert