Creative Direction of a monthly campaign celebrating women-owned businesses rooted in environmentally-conscious methods for the sustainable clothing start-up, b new york. The series was designed to celebrate the stories and craft of the women behind the brands. The goal was to create awareness around conscious living through a digital and social campaign and provide a platform for these small businesses on the b new york marketplace, all while introducing b new york clothing to consumers looking to reduce their impact.
CLIENT: b new york and various women-owned, environmentally-conscious small businesses
ROLE: Creative Direction
CREDITS:
Photography & Retouching: Alex Aristei
Copy & Editorial Direction: Alison Hessert
Strategy & Brand Management: Ji Yun Lee
Video Editing: Andy Akbik